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Find Your Next: Using The Business Genome Approach Mark innovative examples of small storeTHE NEXT BIG THING IN BUSINESS INNOVATION FROM THE NEXT GENERATION'S BRAND WHISPERERWhat can an oil company (Pennzoil) learn from a great place to hang out (Starbucks) to create a new customer experience (Jiffy Lube)? If you're a manager, an executive, or an entrepreneur, you understand that your business is unique, with its own challenges and rewards. But thanks to the new science of the Business Genome (R) process, you'll be surprised to see how