D&AD, the Copy Book / How Some of the Best Advertising Writers in the World Write Their Advertising. Tegels Buiten haar kunstzinnige en wetenschappelijke

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D&AD, the Copy Book / How Some of the Best Advertising Writers in the World Write Their Advertising. Tegels Buiten haar kunstzinnige en wetenschappelijkeThis title focuses on the words that sell and the brains behind the ads. In 1995, the D&AD published a book on the art of writing for advertising. Though now outdated, the best selling book remains an important reference work today a bible for creative directors. D&AD and Taschen have joined forces to bring you an updated and redesigned edition of the publication, including works from the last 15 years. Regarded as the most challenging field in