Joico Defy Damage Detox Shampoo – Purifying Cleanser for Stronger, More Resilient Hair Price_$200 and Above HOLD FACTOR: 4

HOLD FACTOR: 4

and the standard lightener won't get there in one process

they form a complete colour care system that shields against UV damage and free radical fading

Sea buckthorn promotes elasticity and hydration

Helps strengthen the hair’s anchoring system to the follicle

Joico Defy Damage Detox Shampoo – Purifying Cleanser for Stronger, More Resilient Hair Price_$200 and Above HOLD FACTOR: 4Wash away hard water residue, trace minerals, product buildup, and copper with this deep cleansing shampoo that won't leave hair feeling dry. Formulated with a bio based chelator and Activated Charcoal, Defy Damage Detox Shampoo builds bonds and transforms dull, lackluster locks into hair that feels clean and soft.